The origin
A Tuesday. A doom-scroll. A collective decision that the internet could spare one corner that exists only to be kind and a little unhinged about it. So we made one.
the lore
About the machine
slay.gay began the way all great institutions do: someone said "you should be nicer to yourself" and someone else built a button instead of going to therapy. It works. Mostly.
The tech
Hand-built, fully offline, no trackers, no frameworks doing cartwheels in the background. Just HTML, CSS, a little vanilla JavaScript, and an alarming amount of confetti math.
The mission
Make someone's day measurably better in under three seconds. Then do it again. Forever. For free. That's the entire business plan and we're weirdly proud of it.
the big questions
Frequently asked, fabulously answered
Is this a real company?
Absolutely not. slay.gay is a button that says nice things. Our 'headquarters' is a group chat and one very supportive houseplant named Beyoncé.
Do you store my slays?
No. There's no account, no database, no cookie jar. The counter on the home page lives entirely in your browser tab and forgets everything the moment you leave. Like a goldfish, but kinder.
Can I use a compliment as my bio?
Please do. Hit 'Copy this slay,' paste it wherever, and accept zero royalties from us. Crediting slay.gay is optional but extremely chic.
Who writes these?
Our chief affirmations officer, a fictional drag legend named Miss Aurora Borealis-Smith, dictates them between numbers. We transcribe through tears of joy.
What if I'm having a genuinely bad day?
Then this is exactly your button. We can't fix everything — we're a webpage — but free, unconditional hype on demand is a real, if small, kindness. Press away. You deserve it.
Is it accessible?
We try hard: semantic HTML, keyboard support (the button works with Enter or Space, and pressing 'S' anywhere serves a slay), visible focus rings, live regions for screen readers, and full respect for reduced-motion settings — confetti calms down if your system asks it to.
Enough reading.
You came here to be told you're spectacular. Let's make it official.
Serve me a slay ✨